In a significant move for Brigham Young University (BYU), Brian Santiago has been appointed as the new Director of Athletics, succeeding the long-serving Tom Holmoe. Santiago’s appointment was officially announced during a press conference on May 14, 2025, and marks a new chapter in BYU athletics.
Santiago’s journey at BYU began in 1997 when he joined the men’s basketball coaching staff. Since then, he has evolved through the ranks, transitioning to the administrative side in 2011. His experience culminated in his role as Deputy Athletic Director, where he oversaw a range of sports programs, including basketball, baseball, softball, volleyball, tennis, and golf.
The decision to promote Santiago is rooted in his extensive experience and deep understanding of the university’s athletic culture. Having worked closely with Holmoe for nearly a decade, Santiago is well-positioned to continue the momentum of success that BYU athletics has enjoyed.
As the new athletic director, Santiago faces the challenge of maintaining and enhancing BYU’s competitive edge, particularly as the university adapts to the ever-changing landscape of college sports. His familiarity with the institution and its values will undoubtedly play a crucial role in his leadership.
Fans and supporters of BYU athletics are eager to see how Santiago will implement his vision and strategies for the future. With his strong background and commitment to the university, there’s a palpable sense of optimism surrounding this new appointment.
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